Fortune Favours The Brave

Brain Canada Foundation / Branding

Brain Canada is a national non-profit organization headquartered in Montréal, Québec that enables and supports innovative, game-changing brain research in Canada.

We were approached by Canadian advertising legend Geoffrey Roche of Disruptincy to help out with a fundraising document that would be as bold and daring as the work done by the many doctors, researchers and partners who work on the frontier of brain diagnosis, treatment, prevention, and research.

Time was extremely tight but the guardrails loose. This allowed for plenty of room to get creative. We went with a more adventurous colour palette away from the typical corporate vibe and a simple layout featuring geometric shapes against black and white silhouettes to further differentiate it from the norm. The result was a fundraising brochure that turned heads of potential donors and stakeholders. This simple brochure laid the groundwork for us to create the Foundations advertising and branding moving forward.

Project Scope:
Art Direction
Advertising
Design