Fortune Favours The Brave

Brain Canada Foundation / Branding

Brain Canada, a Montréal-based national non-profit, is a leader in supporting innovative and transformative brain research across Canada.

When approached by Canadian advertising icon Geoffrey Roche, we were tasked with developing a bold fundraising document that reflected the cutting-edge work of Brain Canada's researchers, doctors, and partners.

Operating under tight deadlines yet flexible creative parameters, we embraced a daring design approach. Straying from typical corporate norms, we implemented a vibrant colour palette and a minimalist layout featuring geometric shapes and black-and-white silhouettes. This differentiated the brochure from traditional fundraising materials, creating a modern and impactful impression.

The resulting document exceeded expectations, garnering attention from donors and stakeholders. This collaboration marked the beginning of a lasting relationship, enabling us to spearhead the foundation's advertising, annual reports, and branding efforts. The examples shown are a brief representation of our ongoing partnership.

Project Scope:
Art Direction
Advertising
Design