Billboard design for Downey Farms potatoes. Advertising that is eye-catching for traffic, advertising for local potato grower.
Downey Farms Light and Smokey Russet Potatoes. The Inglewood, Ontario family delivers quality organic vegetables to Canadian families.
Collection of Downey Farms Old Organics potato bags. Including Russett, Red and Yellow potatoes. This Caledon farm brings quality products to a grocery store near you.
Billboard design for Downey Farms potatoes. Advertising that is eye-catching for traffic, advertising for local potato grower.
Front packaging of Downey Farms Old Organics Red Potatoes. Features rustic type, accompanied by homey illustration of a tractor for the logo.
Back packaging for Downey Farms Old Organics Red Potatoes. Clean layout, with area for nutrition facts.

Camp-In

Explore Waterloo Region / Social Campaign


There’s no denying that COVID hit business hard during the past year and a half. One sector particularly impacted was hospitality, with vacancy rates at an all-time low and hotels seeking new ways to attract guests.

The summer of 2021 saw warm weather and ease on restrictions. Camping became more popular than ever, resulting in campsites booked months in advance, limiting availability and leaving many people stuck for alternatives.

Seizing the opportunity, Waterloo Region Tourism asked us to create an awareness campaign to show the benefits of hotels over camping. Using social media, we took a direct route to present those benefits in a fun and unexpected way.

Project Scope:
Art Direction
Name Development
Copywriting
Advertising