A cover for a book that highlights the makers and creators of Headwaters, Ontario.
Book design for makers for Headwaters. Including bakers, fishers, fiddlers, farriers and farmers of Ontario. Highlights artists and makers 45 minutes north of Toronto in Erin, Caledon, Dufferin County, Mono and Shelburne.
Feature on John-Paul Adamo of Adamo wine in Hockley Valley. Wine that is locally produced within Headwaters by people who care.
Feature on Greg Holmes, a Headwaters based musician who plays guitar, five-string banjo, fiddle, piano, drums and more! He is a familiar face within the Headwaters music scene including Fiddlefest.
Feature on Larry Kurtz, a harp musician and woodworker. Larry put on a free blues concert in Headwaters. He plays an active part in the music scene and is the founder of Orangeville Blues & Jazz Festival.
Feature on The McArthurs; a family of farmers and bakers. They are owners and founders of the Heatherlea Farm Market in Caledon, Ontario.
Feature on Rebecca Landman, a farmer and baker within Grand Valley. Rebecca is the owner of Landman Gardens & Bakery and raises up her own farm.
Feature on David Arrigo; an artist and builder. David Arrigo is the owner of David Arrigo Art in Hockley Valley. He is a sought-after artist and muralist whose designs have been seen in the NHL, race cars and more.

The Best of Waterloo

Explore Waterloo Region / Visitor Guide


Waterloo Regional Tourism approached us to create a fresh take on their 2020/21 Visitor Guide.

Situated 60 minutes west of Toronto in the heart of Southwestern Ontario, the region occupies nearly 1369 square km, through which we did a series of deep dives, touring the area over several days.

Once comfortably acquainted with the region, we set out to rethink the 68-page guide to showcase the best the area had to offer – including a redesigned masthead, new editorial features and departments, fresh photography, and a thematic thread that wove the entire story together. Our main goal was to evoke the balance between past and present, rural communities and modern urban amenities, adventurous cuisine, and traditional fare.

After several months of hard work, we were set to go on press. Then COVID struck, the job was pulled, and sadly never made it to market. While the pandemic’s new paradigm rendered much of the information obsolete, we’re hoping aspects of our hard work will be salvageable for the guide’s next manifestation.

Project Scope: 
Editorial Design
Art Direction
Copywriting
Illustration
Photography