Hidden in the Valley

Grand Spirits Distillery / Packaging

Introducing Grand Spirits, Ontario’s newest creator of personally-crafted whiskies and gins, speakeasy-inspired events, and the Grand Spirits Distillery, which in 2017 reignited Grand Valley’s prohibition-era infamy as Ontario’s wildest, wettest town. The distillery is the first purveyor of gins & whiskies to fire up their still from the region in over a 100 years. 

We were tasked with creating a brand from the bottle up. At the time, all that existed was an abandoned school house and a hand drawn logo. Taking inspiration from the regions infamous past, we created a brand that was secretive, speakeasy-inspired and folksy with a no-nonsense bootleg vibe. Elegantly engraved labels were created and the bottles were painted and wax sealed to give each product its own unique look while staying true to its new bootleg family.

Project Scope: 
Art Direction
Design
Branding
Packaging