Secretly at the School House
Grand Spirits Distillery / Advertising
Way off the beaten path, sits an artfully-reborn 1892 schoolhouse that is the home of Grand Spirits Distillery, where handcrafted, small batch whiskies, gins and spirits are sold and served.
Sometimes a discovery is so incredible, you want to keep it all to yourself. That was the driving concept behind the work we created. The tone of the campaign was adventurous, secretive and by-invitation only.
The visuals were embellished and the messaging teased what was waiting for you just an hour north of Toronto. As the copy says ‘you’ll want to tell absolutely no one about what you’ve found’.
Project Scope:
Advertising Print & Digital
Art Direction
Copywriting